“When there is something cool, with different flavors, kids want to try the different flavors. The worry for Bracho-Sanchez is what happens if kids drink multiple cans of Prime energy drink. Health experts warn that marketing the drinks in multiple flavors makes them attractive to children. This upcoming ad for PRIME energy will feature pulsing colors. ![]() Paul told boxing podcast True Geordie that his “number” for selling his share would be $5 billion, while he told an Australian radio interviewer that sales in January alone had been $45 million. The duo have have energetically promoted the drinks around the world, signing a deal to make PRIME hydration the official sports drink of UFC, and doing the same with major-name sports teams including the LA Dodgers, and soccer teams Arsenal, of London, England, and Barcelona, of Spain. Paul has boasted about soaring sales of PRIME, which is made by Congo, an energy drinks star-up in Louisville, Ky. ![]() “As a brand, our top priority is consumer safety, so we welcome discussions with the FDA or any other organization regarding suggested industry changes they feel are necessary in order to protect our consumers,” it added. Edith Bracho-Sanchez, primary care pediatrician at Columbia University Irvin Medical Center in Manhattan, is concerned about the energy drink being marketed to minors. PRIME told The Post in a statement that its energy drink is not made for children and its packaging makes clear it is not for under-18s. “If it was clearly for adults and had a crazy amount of caffeine, we would be having a different conversation.” “The main concern is how appealing it is to children,” Bracho-Sanchez told The Post, referring to the brightly-colored cans with flavors including blue raspberry, strawberry watermelon and tropical punch. Edith Bracho-Sanchez, primary care pediatrician at Columbia University Irvin Medical Center in Manhattan, shares the concern. In Pictures via Getty Images Caffeine researcher Jennifer Temple makes sure her 10-year-old son does not drink caffeinated beverages. PRIME says it does not market its energy range at under-18s. If a kid, with a small body, has a few cans, it can make him jittery or cause him to throw up.” Experts are warning about the health effects of high-caffeine PRIME energy (bottom shelf) which shared branding with PRIME hydration (top two shelves). In studying more than 100 children, Temple continued, “We found that there is a strong desire to continue drinking the caffeinated beverage and, if consumed later in the day, it could impact a child’s ability to fall asleep. “He got the hydration one” – there is a PRIME energy drink, which debuted in January 2023, and a PRIME hydration drink, which came a year earlier – “but I’m not happy that there is a version with 200 mg of caffeine, aimed at children.”Ī preview for an upcoming commercial for PRIME Energy has the hallmarks of a viral TikTok video: messy stuff being thrown at the commercial’s drink-chugging star and urgent narration. “I wouldn’t have let him get the drink with caffeine,” Temple said. Ron Adar / M10s / īesides being a mom, Temple has a PhD in neuroscience and worked on studies involving children and caffeine at University of Buffalo where she is a professor. Zuffa LLC via Getty Images Senator Chuck Schumer slammed PRIME energy drink, citing its high levels of caffeine and appeal to minors. “Kids were going crazy for it and saying, ‘PRIME, PRIME, PRIME…’ How do they even know about it?” Logan Paul is one of the YouTube stars putting in a push for Prime drinks. ![]() “It made him seem cool,” she told The Post. Temple was shocked when the other kids made a big deal out of her son’s prized beverage. Schumer said: “Buyer and parents beware, because it’s a serious health concern for the kids it so feverishly targets.” ![]() The energy drink has a whopping 200 mg of caffeine per 12 ounce can - an 8.4 ounce can of Red Bull has 80 mg. Chuck Schumer is now demanding the FDA investigate. He came back with a bottle of PRIME hydration, made by the same brand that produces PRIME energy – the drink promoted by influencer-turned-wrestler Logan Paul and YouTuber KSI that Sen. Money in the Bank predictions: WWE has chance to get it very rightĪt the conclusion of her 10-year-old son’s soccer match, Jennifer Temple handed the kid $5 for a drink. Logan Paul gets engaged to SI swimsuit model after WWE show Logan Paul still hasn’t refunded fans who lost ‘millions’ on CryptoZoo gameįDA needs to probe caffeine-packed PRIME energy drink targeting kids: Schumer
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